Comparison of Chinese and Western Advertising

Correlation of Chinese and Western Advertising Publicizing isn't just a financial wonder, yet additionally a social marvel, which is a kaleidoscope, the impression of social culture. Etymologists Wallace called the advertisements as the most socially portrayed social language among all the talks. Culture is a compound whole, and each network has its own extraordinary culture. What's more, language is a significant piece of culture, which reflects the history and social foundation of a nation, just as contains the countries way of life and thinking style. In other words, the advancement of language has collected bountiful culture, the composition of which mirrors the most significant meaning of culture. In this manner, as a piece of language, unavoidably, promotion language can be affected by culture. This proposal investigates into the social contrasts among China and western nations reflected in publicizing language, so as to make correspondence among China and western provinces a lot simpler. [Key Words] Advertisement; Cultural Differences; Values; National Trait I. Presentation In the period of data, publicizing has become a significant wellspring of data for present day life. With the globalization of the economy, publicizing is turning into an overall business action these days. As various types of culture clashed with one another, any business promoting can work in the data passing on products, yet in addition have a crucial social scattering. Diverse social foundations, various qualities breed distinctive promoting imagination. The examination is endeavored to investigate the social contrasts among China and western nations through different models, to show signs of improvement comprehension of the creating pattern of promoting both at home and abroad. Language is the mirror and impression of culture. As an uncommon sort of articulation of language, promotion, with no uncertainty, cannot be isolated from language. Along these lines, it was brought into the world with a profound print of culture unavoidably. With respect to the social contrasts, various researchers have attempted to clarify it in various perspectives. In the past on the investigation of social contrasts in publicizing, individuals would in general pick the point of view of semantics, concentrating on the jargon, sentence structure and way of talking character, yet it isn't constrained to language but instead a social marvel. Numerous scholastics are attempting to investigate social contrasts in commercial among China and western nations. The Dutch researcher G Hofstede who took three measurements to break down East-West social contrasts: independence and cooperation self-reference and ethnocentricity, shading signs and images, were increasingly effective. Numerous C hinese researchers additionally did some exploration from an assortment of points here, for example, Niu Xiaojuan, Xu Dezhen, etc. Based on the formers, the creator gathered an enormous number of materials, attempting to talk about social contrasts in commercial among China and western nations. Ad is a piece of culture. Culture incorporates reasoning, thinking, conduct, social brain research, morals, customs, conventions and strict convictions of history, etc. The writer have perused a ton of books and gathered an enormous number of materials concerning this investigation. In this the creator just picks a few parts of culture to investigate and investigate the contrasts among China and western nations. II. Meanings of Culture Advertisement 2.1 Culture Culture, a hot issue at home and abroad, is an extremely confused, multidimensional, and nonrepresentational subject. As indicated by the definition from The Cambridge Encyclopedia of Language (Crystal, 1997: 784), culture is the coordinated example of human information, conviction and conduct. Culture characterized comprises of language, thoughts, customs, convictions, organizations, devices, strategies, restrictions, and masterpieces, customs, functions, and other related segments. What's more, Hurford (1987: 315) characterizes culture as the most broad idea to depict the conduct of person and history. It alludes to numerous things at various degrees of sweeping statement: thoughts, values, feelings, activities, propensities and aggregations. Truth be told, despite the fact that there are several meanings of culture, anthropologists concur that the educated methods of acting and adjusting are remembered for the way of life, as differentiated to carry on personal conduct standards of senses. Social researchers partition culture into a few gatherings like family, legislative issues, financial matters, training and religion. Culture and language are associating with one another. Culture can not be talked about without language utilized in it. As indicated by Kirkpatrick (1995: 271-295), culture alludes to The existence way and its signs that are explicitly to a network that utilizes a specific language as its methods for articulation. Culture is a deliberation idea; it incorporates nearly everything, regardless of material or profound. Language is the statement of culture. Various dialects have its distinctive social implications. It is restricted to acknowledge assorted variety culture, particularly the profound extension. However, Language is the most significant establishment of the exchange of culture. One viewpoint is, as the essential piece of culture, language conveys culture, reflects culture, and creates culture. Another angle is language is impacted by culture profoundly in numerous parts of our life. 2.2 Advertisement There are numerous definitions for promotion; American Marketing Association characterizes publicizing as the non-individual correspondence of data normally paid for and typically convincing in nature about items, administrations or thoughts by dandified support through different media. With the improvement of innovation and globalization, notice is gone through into each angle in different styles and turning into a rigueur part of our every day life. The notice is a business movement in the market economy for the picture of ventures and the brand of an item. The clients, as the crowd of the promotion, are enlightened by various social condition in their considerations and cognizance. Publicizing language, including promoting words and pictures, is an impossible to miss type of language, and the disposition decided its nearby bond with culture. In this way the ad arrangers are slanted to plan the advertisements based on great comprehension of the social attributes and rack their minds to make the promotions taking into account the clients social brain research through language abilities and extravagant pictures. Despite what might be expected, no matter what, we could understand the social contrasts through differed ads. III. Social Differences in Advertisements among China and Western Counties Today, with the advancement of the innovation and the spread of the broad communications, promoting has a generally impact to our day by day life. Be that as it may, whatever advancing methodologies publicizing organizations use, the language is the principle transporter of the message. As Vestergaard Schroder (1985: 246) call attention to, publicizing takes numerous structures, yet in a large portion of them language is critical. Publicizing language is introduced in a style that has quick contact with the purpose of fast influence. On the planet showcase, the interpretation of promoting language is basic for the viable transmission of publicizing and in this way the offer of items. Nonetheless, before the interpretation is attempted, having a decent information on both the comparative and various attributes of publicizing language utilized in the West and in China is an absolute necessity. In this area the creator might want to discuss it in the accompanying viewpoints. 3.1 Values Social qualities is a standard that individuals judge the great and the awful, the delightful and the terrible, the commendable and the dishonorable, the clean and the grimy, the right and an inappropriate, the sort and the unfeeling, the equitable and the treacherous, the not too bad and the profane, etc. Therapist Henry Murray characterized that worth is the mental impression of essential requests, which ought to be changed by this present reality. In other words esteems are a sort of thought anxious for something. In this segment the creator like to discuss it in the accompanying angles. 3.1.1 Individual versus Collectivity As a rule, western culture supports singular direction that is progressively worried about their own advantages, just as individual victories and accomplishments, and is egotistical, with accentuation on close to home pride, and empowers and acclaims the individuals who have riches to the difficulties and troubles of individuals. By examination, the eastern countries show increasingly various leveled bunches direction and the direction of the general interests of country and conspicuous family, with specific accentuation on discovering family interests and family morals and planning relations. In this way, the customary Chinese culture perceives the estimation of the person, somewhat, from people and gatherings (family, strict and national) such social distinction is an unmistakable appearance in promoting home and abroad. China is a huge customary agrarian social example, so it centers around the Chinese social framework cooperation, definitive character. Chinese individuals have solid devoted sentiments, underlining national confidence, self-conviction. The accompanying models are slanted to show this view. Zhonghua toothpaste: à ¥Ã¢ Ã¢ Ã£ ¥Ã¢ ¹Ã¢'㠩⠣å ½Ã£ ©Ã¢â‚¬ ºÃ¢ ¨Ã£ ¥Ã¥ ½Ã¢â‚¬ 㠧⠨†¹Ã£ ¯Ã¢ ¼Ã¥'㠤⠸⠭㠥⠍å ½Ã£ ¦Ã¢ °Ã¢ ¸Ã£ ¨Ã¢ ¿Ã¥Ã£ ¥Ã¥Ã¢ ¨Ã£ ¦Ã«â€ Ã¢â‚¬ËœÃ£ ¥Ã¢ ¿Ã¦'㠤⠸â ­ (Hu Zhongli, Zhu LijuanWang Yafei, 2007). 10 years of high points and low points, China perpetually in our souls The promotions not just show this brand appreciates long stretches of prevalence yet additionally communicates that Chinese individuals love their country through the homophonic quip. The accompanying models are no special case to this standard. à §Ã¢ ¾Ã¥ ½Ã£ ¨Ã¢ Ã¢ ±Ã£ ¥Ã¢â‚¬ ⠰㠧⠮â ± MeiLing cooler à ¤Ã¢ ¸Ã¢ ­Ã£ ¥Ã¢â‚¬ ºÃ¢ ½Ã£ ¤Ã¢ ºÃ¢ ºÃ£ §Ã¥ ¡Ã¢â‚¬Å¾Ã£ §Ã¢â‚¬ Ã¥ ¸Ã£ ¦Ã¢'⠻㠯⠼å'ã�

The Issue of Keeping Animals in Captivity

The issue of keeping creatures in bondage has been brought into concentrate as of late. A few people asserted creatures reserve the privilege to decide to live in their common natural surroundings, however others figure a few creatures improve in the zoos. By and large, it is essential to look as the two sides of the contention. Supporters of zoos would contend that there are numerous points of interest to keeping creatures in bondage. One of the most significant of these is that there are some jeopardized species are secured in the zoos. Like Giant Panda, Brown Bear and Siberian Tiger, etc. In addition, zoos give us a nearby experience with wild creatures. Likewise, zoos make a simple life for creatures. For instance, they don't have to run about chasing for a feast, there are no genuine predators in the zoos and they don’t need to stress over discovering accomplice. Then again, the individuals who restrict zoos would contend that some enormous creatures need a lot of room to meander around in. For example, lions and polar bears, they are additionally jeopardized species however they generally breed ineffectively in the zoos which on account of pressure. Besides, individuals visit zoos for amusement not for instruction. Moreover, creatures lose normal impulses in the zoos. On the off chance that we put them to the natural life once more, they can’t endure well autonomously. That is a sort of catastrophe is made by human. On balance, I feel that zoos are not reasonable for all creatures, it’s truly relies upon what species they are, what conduct they have and where is better for them to live. Notwithstanding, the zoos need to accomplish more investigates for comprehend creatures better and improve the living condition of them continually.

300 argumentative essay topic ideas that are current and engaging

300 pugnacious exposition point thoughts that are present and locks in At the point when you compose a pugnacious exposition, you are required to utilize proof alongside your capacity of influence to persuade perusers that your situation on an issue is right. You should express your position, the reasons you hold that position, and afterward bolster your situation with proof. You ought to likewise manage potential counter contentions. Before you do any of these things, you have a significant advance to take. You need to pick an intriguing subject. It ought to be pertinent to the class youre taking, and ideally significant to you too. In the event that youre stuck on thoughts, continue perusing. Weve got 45 theme thoughts that ebb and flow, drawing in, and simple to inquire about. To keep things truly fascinating, great broadly expound on a couple of the additionally intriguing subjects. Present And Controversial Topics These are themes that can frequently be found in feature news stories. They are regularly questionable and individuals have solid assessments about them. Youth Obesity is a Community Health Problem Not a Parenting Issue Individuals Who Carry Concealed Are Helping to Keep Others Safe Weapon Violence Victims Should have the option to Sue Gun Manufacturers Individual verifications Violate The Second Amendment Network Policing is Very Effective Understudy Loan Forgiveness Programs Must be Saved Educational cost Rates Must be Rolled Back Evangelism is Destroying America A 15 Dollar Minimum Wage Will Save The Economy Exclusive Prisons Should be Abolished The death penalty is Barbaric And Should be Banned A couple of countries despite everything have capital punishment. Is it true that they are right? Is this a genuine impediment or an only discipline for specific wrongdoings? Shouldn't something be said about cases in which it was uncovered that individuals were wrongly indicted for capital wrongdoings were really blameless? At that point theres the issue of capital punishment being applied to minorities or individuals with decreased mental limit. Theres a great deal to be said for the opposite side of the issue also. Do you feel that the casualties families merit this sort of equity? Additionally, it very well may be contended that regardless of whether the death penalty isnt an obstruction, it is as yet an equitable outcome. Sexual orientation Roles Are an Outdated Social Construct From a prohibition on transgender people serving in the military to debate over Targets choice to execute unisex washrooms, the subject of sexual orientation jobs has been in the news much of the time throughout the most recent couple of years. Things being what they are, is the possibility of sexual orientation obsolete? Instruct your perusers on the contrast among sex and sexual orientation. At that point, take a solid position on the issue. Prejudice is The Primary Cause of Police Brutality A Wall isnt The Key to Immigration Reform As of late, a migrant band going from Central America towards the United States prompted some extremely extraordinary contrasts of conclusion among Americans. Numerous legislators utilize the subject of illicit migration as political grub. Obviously, the greatest matter of dispute is the proposed divider between the United States and Mexico. Stand firm against the divider as recommended here, or turn the subject around to make a contention for it. Drug specialists Who Are Against Abortion Must Still Fill Morning After Prescriptions Harm Suffered Due to Water or Air Pollution is a Tort A gathering of understudies is suing the United States national government over the harms brought about via air contamination. A few residents of Flint Michigan are looking for legitimate cures because of the changeless harm endured by youngsters who were presented to lead in the water framework. Is this right? Should causing air contamination be a tort risk? The Cause of Animal Rights Has Gone Awry About each good and objective individual is against creature mercilessness, yet where do we take a stand. For certain individuals, any creature testing isn't right. For other people, if its done to propel clinical research that is fine, however it ought to never be utilized for testing business items. At that point there are the individuals who accept that the set of all animals is the space of humankind, and that whatever it takes to get the job done, so be it. What do you think? Complete National Gun Control Laws Are Our Only Hope Governmental policy regarding minorities in society Can Level The Economic Playing Field An Earth-wide temperature boost Should be a Presidential Litmus Its Time to Elect a Woman of Color as President Term Limits Simply Dont Work Safe Spaces Stymie Free Speech The Arts And Crafts Movement Did More Harm Than Good Link News is unsafe Common Forfeiture Laws Are Unjust NCAA Athletes Should Receive a Salary Olympic Athletes Should Not be Banned Because of The Behavior of Their Government Human Trafficking Training And Awareness is a Must For Law Enforcement Bringing down The Drinking Age Will Have Tragic Consequences Truly! There Should be Limits on The Freedom of Speech The American Dream is a Harmful Notion The Gig Economy Isnt Stable All People Deserve Free Healthcare Advantages Should Not Depend on Employment School Uniforms Are Not a Stop Gap For Bullying And Classism Expressions in School Deserve as Much Funding as Athletics Magnet Schools Are The Wave of The Future Contract Schools Are Dangerous And Need More Regulation Interpersonal interaction Should be Banned For Anyone Under 18 Rough Video Games Are Not a Factor in School Shootings Individuals have accused rough computer games for acts of mass violence, high school self destruction, and an improved probability of aggressive behavior at home. Do you think this is precise, or is this just an approach to avoid from the main problems close by? Forbearance Education Leads to Teenage Pregnancy Undifferentiated organism Research Funding Must be Increased There Are Economic Consequences to Banning Same Sex Marriage A region assistant in Kentucky lost her employment since she would not give marriage licenses to same sex couples. A pastry specialist was sued on the grounds that he wouldn't heat a cake when he understood it was for a gay marriage. 13 states despite everything boycott same sex marriage, and a significant number of these spots have been boycotted by individuals from the LGBTQ people group and their partners. Obviously there are monetary results to standing firm. Is that suitable? Early Exposure to Technology Does More Harm Than Good Nearby And Classroom Relevance There are a few subjects that might be applicable to you as a result of your area or the school you join in. These subjects will in general be fascinating to the individuals around you. Consider the hotly debated issues in your town, or at your school or college. Reviving Main Street is Key to Our Towns Economic Future Neighborhood Teenagers Dont Deserve to be Banned From The Mall Our Athletic Department Must Address Allegations of Favoritism Now The athletic divisions at numerous schools and colleges have experienced harsh criticism lately. A few people accept they misuse understudy competitors. There are other people who accept that understudy competitors appreciate an ensured status, regularly pulling off maltreatment and rape. At long last, numerous individuals accept that athletic subsidizing frequently comes to the detriment of scholastics and expressions of the human experience. Theres a ton to unload here. We Need a Second Local Newspaper For Balance Our Local Government Needs to Adopt a Better Infrastructure Plan Foundation alludes to streets, spans, water frameworks, open transportation, media communications, power, and different administrations that make living and working somewhere alluring. Having great framework implies keeping these frameworks up and in decent shape. At that point theres the matter of things to come. Is your town prepared to keep supporting its residents and organizations with the administrations they need? Do they have to actualize an arrangement for what's to come? Network Service Should be Mandatory For High School Graduation Our School Mascot is Insensitive And Must be Renamed General Ethics And Morality Themes that address morals and profound quality are all inclusive. Consider saying something regarding the accompanying subjects: Monogamy Isnt Necessary For a Healthy Marriage Lying Isnt Always Immoral Is lying never right? Consider the possibility that it serves a worthwhile motivation. Imagine a scenario where an untruth keeps somebody from being harmed. Make a contention that untrustworthiness isnt consistently unethical, or take the contrary position. Bolster the idea that trustworthiness is consistently ideal paying little mind to the results. Life Imprisonment For Juvenile Offenders is a Just Punishment Do Atheists Have Lower Moral Standards Than Believers? Communitys Have The Right to Set Moral Standards of Behavior Should a city have the option to boycott the offer of liquor, regardless of whether the state has no laws against it? Shouldn't something be said about betting? Should an area have the option to decline to give grants to organizations that will permit their supporters to bet? Are there any occasions where a network ought to be permitted to pass laws that implement a stricter arrangement of rules than that applied by the state or central government. Partnerships Are Only Obligated to Make a Profit Is The Friend Zone a Damaging Social Construct? Are folks who allude to being in the companion zone unpleasant sexists? Would someone be able to be earnestly inviting with an individual from the other gender, yet additionally disillusioned they arent in a sentimental relationship with them? Should Universities Have Safe Spaces or Free Speech Zones? Organizations Dont Have The Right to Deny Services to Same Sex Couples

Benefits of School Sports Programs: A Survey

Advantages of School Sports Programs: A Survey Update of Transmittalâ Subject: Need for increasingly athletic occasions in school Issue: Selkirk College is a good school in the Kootenays area. This school has numerous branches, for example, Castlegar, Nelson, Trail and so forth. In this school, numerous universal understudies are concentrating now, for example, from India, China, Japan and numerous different nations. They face numerous issues here like settlement and work for the most part because of which a few understudies feel achy to go home as well. They feel alone and worried from studies and all the task work. In our school, barely a couple of social occasions and different games occasion happens. Understudies who are from sports foundation love games without a doubt, so they miss these sorts of occasions here. Almost certainly, the school consistently composes numerous sorts of occasions like Intercultural Festival and little gaming rivalry, however these are not as large and composed as required and furthermore they are held seldomnly. Arrangement: Our school the executives can settle on a choice about this. Physical exercises can be added to the school educational program with no scholarly unsettling influences and furthermore can offer physical, enthusiastic and social advantages. At consistently inviting games ought to be held in our exercise center. We ought not constrain the understudies to partake in those occasions. In each semester, there ought to be one major Sports Event at school and an Annual capacity ought to be masterminded understudies. In these occasions various types of matches like Cricket, Basketball and Badminton ought to be sorted out and social moves, dramatizations and a lot increasingly such things ought to be held. There ought to be prizes for top 3 understudies of classes for thankfulness for their difficult work. End: Schoolbased sports exercises can bring out positive responses and practices in students.â A yearly capacity could urge understudies to concentrate more when they see their companions getting grants for their difficult work. So the administration should care for this issue and should make viable strides in regards to this. I would because of Parmider Singh and Sarabjit Singh for their collaboration. List of chapters (Jump to) Rundown of Illustrations Official Summary Presentation Conversation Sections Conclusionsâ and Recommendationsâ References Rundown of Illustrations Diagram 1: Students from various nations and their advantage Figure 1: A case of intercultural occasions Official Summary To sum up, I might want to state that we have less additional educational program exercises in our school which are extremely significant for the general development of psyche and wellbeing of understudies. We should begin Yoga, Basketball, Cricket and a lot more classes at our grounds. These classes might be viewed as individual or group contingent upon the sort of game. I did review and gathering conversations with numerous understudies in the school to talk about this subject and to know their perspectives about these exercises. Pretty much every understudy needs to see these sorts of additional educational program exercises to be composed in the school. Once in a semester these sorts of occasions and matches ought to be composed inside various grounds of the school. Thus, toward the end I trust the administration and specialists of our school will likewise consider this change and they will begin these sorts of occasions in coming days. I truly value those understudies who helped me to speak to my perspectives before the association by supporting me. Presentation In this task, I have illuminated the issue of sorting out some additional educational program exercises for understudies in the school. This is an extremely significant issue for all the understudies who feel pushed and exhausted from the investigations and furthermore the understudies who need to show their ability in sports. The school ought to sort out certain sorts of sports exercises inside its distinctive grounds alongside some social occasions once in a semester. Be that as it may, toward the finish of the semester top 3 understudies ought to be granted. This ought to be done at a greater level and understudies from all courses ought to be invited. Because of this change, understudies will exceed expectations in their general development both genuinely and intellectually. Also, there are numerous worldwide understudies who feel pining to go home and alone in the school. So they will likewise be profited by this. Likewise, understudies will be propelled by the watching others getting grants for their difficult work. Conversation Sections I surveyed with respect to sports and different exercises in school. In this overview, I requested to reply in the middle of the rating of 0-10. Like on the off chance that you emphatically concur with the supposition, at that point give 10, etc as indicated by your degree of intrigue. My inquiries were- Do you miss your capacities held before? Would you like to see those capacities again in Selkirk College? What amount is it essential to arrange capacities and sports exercises in school? Does it decrease feeling of anxiety? Would we be able to gain from this sort of exercises? Could this sort of exercises urge understudies to concentrate more and offer rivalry to different understudies? Is it significant for wellness reason? Is it lessening yearning to go home up somewhat for universal understudies? Do you figure it could be extraordinary wellspring of fun in this unassuming community? In results, I got the greater part of the understudies offering 8-10 for their responses. In addition, I grouped conversation with understudies from various nations. Right off the bat, I did with Indian understudies. They said they are feeling the loss of those occasions which they delighted in Indian school and they are eager to appreciate those minutes here as well. At the point when I examined this issue with Canadian understudies they said they couldn't want anything more than to see this sort of exercises being composed in the college.â I simply shared my Indian school occasion involvement in them to clarify them tad. All the Chinese, Japanese understudies are concurring and eager to see these capacities. Since, we as a whole accept through these occasions we can find out about various societies and show our abilities. Chart 1 Students from various nations and their advantage We can see from this bar diagram over 70% of the understudies are consenting to sort out these capacities and sports exercises in this school. Fig 1: A case of intercultural occasions Ends Subsequent to doing the study with various sorts of understudies, we went to the outcome that over 70% of the understudies concurred with our sentiment and they additionally need to see these sorts of occasions in the school. We likewise found that the understudies are deficient in physical wellness which is influencing their general development. Along these lines, the specialists should make compelling strides in this change for the improvement of the understudies. Proposals So as to actualize these progressions the school should begin giving free classes and training to the understudies like of Yoga, Cricket, Basketball and some more. The specialists should enlist mentors and mentors in the school. Likewise, the games division of the school ought to revamp the playing courts and justification for the matches. In addition, the Student Union office ought to segregate the understudies and ought to advance these sorts of occasions in the school. Intercultural occasions like Dance, Dramas ought to be composed at a greater level in the school. References [1]â http://globalsportsdevelopment.org/benefits-of-school-based-sports/ [2]â http://www.sparkpe.org/blog/10-plans to-improve-your-schools-pe-program/ [3]â http://www.google.com [4]â http://yuva.epfl.ch/documents/content/destinations/yuva/records/YUVA%20Web%20folder/Cultural/2014/Event%20pics/Cultural%20Events.png Arrangement Analysis Paper: Caregiver Relief Act Arrangement Analysis Paper: Caregiver Relief Act Austina Burton The North Carolina state enactment I picked is house bill 99, or additionally senate bill 535. It is titled the Caregiver Relief Act. It was documented on February thirteenth, in 2013, in the House of Representatives (House, 2013). The essential backers in the house are Representative Alma Adams from Guilford County, and Representative Larry Hall from Durham County. Different supporters in the house incorporate Representatives Cunningham, Farmer-Butterfield, Floyd, Gill, Hamilton, Harrison, Insko, Moore, Pierce, and Wray (House, 2013). The Caregiver Relief Act was passed to the senate on March 28th, in 2013. The essential backers in the Senate are Senator Earline W. Parmon, who is from Forsyth County, and Senator Angela R. Bryant, who speaks to Halifax, Nash, Vance, Warren, and Wilson regions. Another support in the North Carolina Senate was previous representative Eleanor Kinnaird (Senate, 2013). The Caregiver Relief Act has costs, advantages, and partners, and is successful and fea sible. Issue The Caregiver Relief Act should address a hole in the Family Medical Leave Act, otherwise called FMLA. The demonstration would revise the work laws to give alleviation to guardians in North Carolina (Caregiver, 2013). The intention is to accommodate bolsters in the working environment, under state law, for guardians, who give direct consideration to certain relatives needing care in those examples, where such leave would not be stood to the parental figures under government law. (Parental figure, 2013) The Caregiver Relief Act would broaden the insurances of the government Family Medical Leave Act to permit workers to think about a kin, grandparent, grandkid, stepparent, or parent-in-law.Should a business offer FMLA benefits, the law as of now takes into account a representative to take 12 weeks of unpaid, work secured leave (Caregiver, 2013). The general standard the help demonstration would institute is: A business, required to consent to the FMLA, will give a similar leave to a representative to think about a kin, grandparent, grandkid, stepparent, or parent-in-law, that the worker is qualified for under the FMLA at 29 U.S.C. segments 2614 and 2615, as changed, regarding a mate, child, little girl, or parent of the qualified representative for the qualified employee’s kin, grandparent, grandkid, stepchild, stepparent, or parent-in-law. (Parental figure, 2013) Expenses and Benefits The expenses of the Caregiver Relief Act would be the same than the costs the Family Medical Leave Act has

Comparison Scientific Management and Ordinary Type of Management

Examination Scientific Management and Ordinary Type of Management The creator makes an examination between logical administration and common kind of the executives. For laborers to work adequately and convey, they should have activity. Activity in this setting is the difficult work, cooperative attitude and creativity that representatives depict as they play out their obligations. The essayist presents the principal kind of the executives which depends on incentives.Advertising We will compose a custom book survey test on Comparison: Scientific Management and Ordinary Type of Management explicitly for you for just $16.05 $11/page Learn More According to this methodology, the business must give the laborers a motivation on their normal compensation so as to acquire their drive. The impetus can be given in different manners, for example, guarantees of quick advancement, higher wages, shorter working hours and better working conditions. This type of motivation ought to be joined by an authentic enthusiasm of the business in the government assistance o f the laborers. This administration approach focuses on the way that businesses can just acquire the activity of their laborers after a specific instigation or motivating force has been advertised. Despite what might be expected, activity in logical administration is gotten in an alternate way and doesn't depend on motivating forces or affectations. This methodology centers around improving the laborers and the chiefs taking up new obligations and duties that don't exist in standard administration approach. For example, the supervisors expect the weight of social event conventional information recently controlled by the laborers and afterward changing it into rules, laws and formulae which are utilized by the laborers to play out their obligations. This procedure is fundamentally a science that is created to direct logical administration approach. Under logical administration, supervisors accept that all the work ought not be left to the laborers. This clarifies the motivation behin d why they accept new undertakings that are new and hard to perform. The principal obligation supervisors under logical administration perform is building up a logical idea for each undertaking the laborers do, while the subsequent one is that they deductively train, educate and build up the workmen.Advertising Looking for book audit on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Learn More This expands adequacy of the laborers in opposition to what occurs in conventional administration approach where singular specialists train themselves. The third weight that supervisors under logical administration convey is the obligation of participating with the laborers so as to guarantee that they follow the logical standards created as they play out their obligations. The fourth obligation of the chiefs under logical administration is to isolate work similarly between the laborers and themselves. This depends on the reason that t here are undertakings that the administrators can perform better than the laborers. Leaving the errands to the laborers just prompts lackluster showing. Normal administration approach centers around acquiring the activity of the laborers. Then again, logical administration shows the significance of joining the activity of the laborers with new sorts of work done by the administration. This makes logical administration more effective than the old arrangement. Logical administration approach utilizes organizers who inevitably understand that partitioning work prompts better and efficient execution. The jobs performed by laborers ought to be gone before by preliminary assignments that are performed by others like supervisors. Logical administration approach holds the view that each type of work has a science behind it. A person who is most appropriate to play out a specific class of work is painstakingly chosen after the study of accomplishing the work has been created, and afterward p repared to work as indicated by the science. This prompts results that are obviously better than those which could be accomplished in common administration which depends on activity and impetus.

Understanding Psychology Essay Example for Free

Understanding Psychology Essay I picked Karen Salmansohn and Don Zindell’s How to be Happy, Dammit (2001) principally due to the title’s initial introduction upon meâ€it didn't seem, by all accounts, to be an ordinary self improvement guide that paid attention to itself. Many individuals appear to loathe perusing self improvement guides and this book appear to be outfitted precisely towards those sorts, and I was interested with regards to what this book brings to the table. The illustrations looked engaging just as the book’s unordinary measurements. Obviously, I likewise thought about that I ought to get something for myself when perusing a book to audit, the title recommends that the writer is fairly progressively wise (or if nothing else utilizes an increasingly keen methodology) than the ordinary self improvement writer. The book’s theory is that an individual (the critic) can get glad by choosing to get upbeat. The book affirms that an individual must keep up an objective brain and should settle on dynamic choices (and not simply inactively hang tight for life’s pseudo arbitrary occasions) to legitimately influence his perspective. She bolsters this by welcoming on forty-something life exercises that, saw with the best possible point of view, really bodes well. The creator attempts to keep away from the standard thing, drawn-out buzzwords by referencing different regions. It is peppered with clever comments and draws motivation from various fields, for example, brain research, pharmaceuticals, science, math, hiking, even Bazooka Joe’s astuteness: â€Å"Never bargain your dreams†. It truly isn’t that she’s saying something new, however she has an invigorating way to deal with some old thoughts. The author influences a capricious, recognizable tone that makes for exceptionally simple perusing. It was a simple perused, taking me pretty much an hour to complete, and would maybe qualify as an end table book, yet is something truly interesting. She has a better than average comical inclination and doesn’t appear to pay attention to herself, and yet sounds true. She makes farces of celebrated and recognizable lines to drive her focuses over, such as focusing on that one ought to have â€Å"Great Non-Expectations†, or that one ought to have â€Å"the power in: I Think Therefore I Have†. The Psychological hypothesis might be that feelings can be straightforwardly influenced by the cognizant choices that an individual makes. Much the same as the possibility that similarly as being cheerful makes an individual grin, grinning can likewise make a miserable individual somewhat more joyful. By being a reasonable being, as in Carl Jung’s guess one who controls his activities by deduction (Morris 340), one would, as the creator puts it, achieve the â€Å"secret to joy. † Another life exercise in the book that delineates this is the statement that one could generally pick how he anticipates his sentiments toward life, that we generally have a decision. Life is a progression of irregular occasions, yet we can control what bearing we’re going (or if nothing else we can control our sentiments, regardless of what the conditions. ) The books target group is the despondent disappointed group, the individuals who hate and flinch at the idea of perusing self improvement guides. The book has, in some capacity, given me thoughts, or if nothing else made a solid outline of thoughts that have consistently been above water in my brain in some unclear structure. Karma is, amusingly, something you can make, and that life must be lived now. I would prescribe this book to somebody who is tainted or appears to have lost expectation being glad. It won’t take long to peruse, and whoever’s perusing it could sure welcome the funniness. It could conceivably end up being the way to extreme bliss however it would at any rate make a fun and intriguing read. Works Cited Morris, Charles G. what's more, Albert A. Maisto. Getting Psychology. Upper Sadle: Prentice Hall, 2001. Salmansohn, Karen and Don Zindell. Instructions to Be Happy, Dammit: A Cynics Guide to Spiritual Happiness. Berkeley: Celestial Arts, 2001.

Research the History and Effects of Human Trafficking - 825 Words

Research the History and Effects of Human Trafficking (Essay Sample) Content: Human traffickingNameInstitutionHuman TraffickingHuman trafficking crime is present in almost all countries of the world. The crime is associated with transnational criminal organizations, local gangs, violation of labor and immigration as well as government corruption. The United States Department of State projects that 600, 000 to 800, 000 women and children are trafficked across international borders annually. In the United States alone, an estimated 14, 000 to 17, 000 people are trafficked across United States borders annually. 80% of these are women and girls while 50% are children below 18 years (Belser, 2005). The statistics demonstrate that the crime of human trafficking is a global menace that needs a new approach to address it. The paper focuses on the history and currents trends in human trafficking and the effects on the victims of human trafficking.Though the crime of human trafficking is described as a new phenomenon, the crime is very old. The United Na tions defines human trafficking as any crime that involves any form of recruiting, transporting, transferring and receiving a person through the use of force, abduction, fraud or deception. Women and children are enticed into the crime by the promise of an opportunity for a better life for them and their families. Human traffickers are located abroad and in their countries where they have an easy access to the vulnerable category of persons. They employ cunning techniques to convince desperate persons of a better life abroad before selling and transferring them to foreign nations where they end up being misused.History of human traffickingSeveral studies exist to show how human trafficking began. In the colonial times, African slaves were captured and then shipped to American slave-buyers who had a ready market for them. The African slave trade was the first form of human trafficking, which has grown in the modern society with new techniques and methods of practicing the crime (D'Ag ostino, 1999). The persons captured were taken to work as domestic workers, as home guards while others worked in the agricultural farms. Although some of the masters were kind, most of them were cruel and ruthless to the slaves. Most of them slaves suffered physical assault, rape, forced child labor and even death.A tremendous growth in traditional slave trade experienced immediate growth in 16th century when European acquired new slave workers from Africa, Asia and America. The massive enslavement resulted in the growth of sugarcane, rice and tobacco plantations. According to D'Agostino (1999), the slaves were overwhelmed by work in the fields and new workers had to be imported from Africa. The new entrants were desperate for work and offered a cheap source of labor. Towards the end of 19th century, abolishment of slave trade began to take shape and US presidents were pushing to outlaw the trade in the United States.In the modern society, human trafficking has become an internatio nal menace. Human trafficking is a modern form of slavery which replicates the characteristics of the traditional form of human trafficking. The women and children are sourced from the poverty-stricken developing countries that have a ready source of cheap labor (Zimmerman, 2007). Asian and African countries present a ready market for human trafficking. Women and children sourced from these countries end up being used for sexual exploitation and forced labor. Once they have been lured into the system, the persons lose control of their lives and this allows the traffickers to physically and psychologically assault them. By the time they get to their masters, they have completely lost control of their lives and they have no freedom at their masters house.Effects of Human TraffickingVictims of human trafficking are exposed to a lot of risks and conditions that are likely to affect their mental, physical and emotional health.The victims are subjected to physical torture, which may comp rise causing bodily harm and sexual assault. The victims are subjected to sexually transmitted infections such as gonorrhea, urinary tract infections and HIV/Aids. Sex trafficking victims suffer physical abuse and torture, unwanted pregnancies and forced abortions (Zimmerman, 2007). Also, they are affected by occupational health hazards such as skin infections, physical injuries and respiratory infections due to unsafe working conditi...

Ethics of Human Trafficking - Free Essay Example

There is a huge problem that has been constantly growing in the United States and worldwide. It has of become so dangerous that hundreds of thousands of individuals are becoming victims of this tragedy every single year. This problem is of real humans becoming victims and being trafficked in and out of countries such as the United States and used for a variety of things completely against their will. This is a hidden business that has involved different restaurants, agriculture productions, factories, the commercial sex industry, and sometimes even adoption facilities. A large majority of these individuals that are being trafficked are female which means that this problem could only get worse if a stop is not put to it. Exploiting a persons race, ethnic culture, sexual identification, or gender is never acceptable. Which is why I am going to apply utilitarian and deontological perspectives to the question of human trafficking, and to make it evident that the ethical response to this awful crime is one of the worst possible engagements a person can commit to. Human trafficking is one of the most wickedly evil and mortifying things that could ever happen to any single human being. The thing is that anyone could be the one who is unfortunate enough to have to experience this living hell and get caught up in this net of human destruction. We have all heard the stories of slavery of the African American people back in the 1800s and how awful that was a how we eventually abolished it in America in hopes of never having to experience slavery again. However, in todays time we are now hearing stories of modern-day slavery that will bring chills to your bones. No matter if it is labor, domestic, or sexual, the experiences that these men, women, and sometimes children have to witness first-hand go through every day will leave you cringing. The thing about human trafficking that really surprised me the most was the fact these acts of violence/crimes happen in our every day lives without any of us even realizing it, it happens while we are living in comfort and not thinking twice about our surroundings. It also makes you feel thankful for the law enforcement officers and health care physicians who are constantly on the lookout to apprehend and put a stop to this these complex cases and have to see firsthand how it affects the survivors. It should be no surprise to anyone then that there has been a huge outcry from many citizens across the nation to try to convince our legislators to make laws stricter or create laws where they are desperately needed. Since 1999 alone the United States has spent well over 150 million dollars to help in order to prevent the trafficking of human beings (McNamara, 2015). While it is great that they are putting forth an effort in order to decrease the number of trafficking victims, it is also important to know that it is not just one specific type of person that they go after, anyone could be a potential victim. Human trafficking is the illegal selling or trading of a human for labor though abduction, it can be done though the threatening force or using force. It can also be done though deception or fraud for the use of sexual crimes. Societies most members that are the most at risk just happen to be the easiest targets for these Traffickers. People who are burdened by a disability, are discriminated against, or those who are in poverty are mainly targeted. Human trafficking is a complex, multi-faceted crime with no single solution. Many countries are affected by it in some way, and Australia, as a destination country for trafficking victims, is no exception (Healey, 2012). What Healey says is proof that human trafficking doesnt just happen in the cozy confines of the United States, it is spread globally in the forms of labor, sex, and organs. The continual growing of this awful business has allowed it to turn into an organized billion-dollar industry. Even though it is so large and for the main part it is well-known, victims are still getting lured in through false promises that they can have a better life, or into a false sense of safety in the people that eventually capture them. With social media being a big influence in many peoples every day lives, it is making the traffickers job easier and it is becoming all around easier to influence people. This is just one of the ways that traffickers use in order to pry there victims away from there comfort zone. I will now discuss human trafficking from an ethical standpoint starting with utilitarianism. When a person wants to determine whether an act or action is the right thing to do or the wrong thing to do then they will generally look at the end outcome of each action. In Utilitarianism they like to argue that depending on which action shows the best results for the greatest number affected, then that action would be the best one to choose. However, when you look at human trafficking from this point of view whe re happiness for the greatest number of people is what you want, then it can be extremely easy to assess. While Utilitarianism is a very natural way to look at a situation, the only people really benefiting from this disaster at all is the traffickers who are snatching the victims. They are taking advantage of a person who is looking to better their life which is making them easy prey for the traffickers. Human trafficking is estimated to bring in around a whopping 32 billion dollars worldwide, however only the people in charge are the ones who benefit, but there benefiting off the misery of the ones they captured in their line of work (Smith 2014). There are also way more victims than traffickers which would make utilitarianism invalid due to the fact that it is not filling the goal of happiness for the greatest number. The other ethical theory I wanted to discuss was deontology. Deontology focuses more on why an action is done rather than the consequence of an action and what is the best decision. When it comes to a human trafficker, everything they do is focused on greed so that they can gain. From the moment that someone consents or agrees to be payed to smuggle an individual somewhere outside of there general living area, they are building on that greed and getting caught in a web of trafficking. Deontologist argue that we have a certain duty or obligation as some like to say to treat others with complete respect. However, when they are doing this, they have to take that persons dignity into consideration. Human trafficking though goes against every human right ever known and through deontology it is viewed as definitely immoral and wrong. When a victim gets abducted it is taking away there freedom thus also taking away also their dignity. This also means that deontology is not valid in this situation either. With all the bad and morally wrong things that human trafficking does, it is hard to find a bright side to it. The only real bright side to t his issue it seems is that it helps provide cheap, inexpensive labor for overseas farmers and businessmen so that products such as sugar, coffee, corn, or broccoli can be produced for us to enjoy. However, this bright side to this issue is really anything to brag about, these slaves may be useful to those people to help them make money, but they are also being torn away from their families, potentially their job, there hometown, and their dreams. Some people may try to make a point that some of these people may be taken out of the poverty where they lived before and brought to a better life. Do you really think that a life of labor, or sex trafficking is better for them though? The victims would find absolutely no benefit what so ever in being relocated thousands of miles away to where they dont know where they are. Human trafficking is just plain terrible. To just take a person unwillingly away from there family and home because of possibly their race, gender, sexual identificat ion, or ethnic culture is not allowed in an upholding society. The impact that it makes on both the citizens around us and our nation is tremendous, however we know that our local law enforcement, government agencies, and the common person is working together in order to gain ground in defeating the problem that is growing bigger by the day. While it may seem like it is very possible that there are great things that can make headway toward an overall solution, there are always obstacles that will be in the way. Human trafficking from a utilitarian point of view isnt moral and isnt benefitting the greater number. On the other hand, the deontology point of view is also not moral and is in no way treating anyone with dignity or respect. It will always be immoral to lure someone in to a false sense of security only to snatch them up to take them to some foreign land for their own profit. All in all, a victim of any sort of trafficking is losing their entire life and everything that is i mportant to them all so that someone can turn an easy profit. In no way ever will this be morally ethical at any point in time.

Analysis of The Jewish Religion Its Influence Today by Elizabeth Dilling Free Essay Example, 1000 words

In the Talmud, Bammidber Raba c 21 posits that every Jew that spills the blood of the non-Jews is actually doing the same as making a sacrifice to God. I can affirm that the Talmud to this day circulates the blood of the Jewish religion. Whichever customs, laws, and ceremonies the people observe, the Talmud needs to be followed since it is a common law. As a modern Rabbi, the book informs me that socialism is the soul of Judaism. In the same way, we need to embrace diversity. There is much more than I have learned from Dilling s densely authored book, and so will many more readers. This is because Dilling critiques the pernicious practices and attitudes against the non-Jews as it is enshrined in the Rabbinical law and Talmudic law. Considering that the book was authored during the times of war, Elizabeth goes ahead and condemns the various unsavory internal together with external historical practices towards the Jewish communities. Furthermore, within the Jewish Communities themselv es, the all-powerful rabbinical courts kept the Jewish law and order. The court gave out punitive measures for those who violated the halacha laws. We will write a custom essay sample on Analysis of The Jewish Religion: Its Influence Today by Elizabeth Dilling or any topic specifically for you Only $17.96 $11.86/page

Taking a Look at Social Loafing - 1178 Words

George (1996) stated that individuals who reduce effort when performing collectively than when performing independently and where the individuals performance cannot be acknowledged as excellent and important are called as social loafing (Joseph Timothy 2012). Social loafing is the characteristic of individuals in a part of their academic life. It may be seen as a failure to willingly satisfy the duties and commitments to others because of the perception of reduced social pressure. Yet, social loafer or free-rider without exerting effort in a team will gain benefits from the work of others as the outcome of the team performance is shared by the team members (Weldon Mustari 1988, p. 33). Many researchers study about how social loafing is affected by the duty and self-discipline problems. Robbins (1995, p.337) found out some explanations which are linked to Expectancy Values Theory to interpret why social loafing happens in the workplace. This theory mentioned that the behaviour human perform is guided by their values, beliefs and social circumstances (Shepperd Taylor 1999, p.1148). It assumes that employees make choice according to their perception of their given behaviour will come out with desired outcome that is value. When these three conditions are met, employees will feel motivated and exert more effort in their team work (Eccles Wigfield, 2002, p. 120). For instance, Starbucks starts stock ownership program to keep their employees motivatedShow MoreRelatedThe fundamental attribution The fundamental attribution error plays a main part in our everyday700 Words   |  3 Pagesand overestimate dispositional impacts upon others actions. In short terms, when a persons behavior is improper, we have a tendency to automatically jump to the assumption that the person has a bad behavior, theyre mean, rude, etc. Not often do we look at the condition that the person may be in whether its work or personal related. In every occasion, there is always cause and effect. Numerous times in misattributions, the reason of a persons behavior is misjudged. As I observe, Ive seen a co-workerRead MoreRole Expectations and Group Dynamics Inside the Classroom Essay1231 Words   |  5 Pages Human beings are naturally gregarious and tend to form groups, that is, two or more individuals who influence each other through social interaction. Groups fulfil a series of needs for humans, such as survival needs, psychological needs, informational and interpersonal needs, which compel individuals to become part of a group. 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As a psychology major, I’m intrigued to see each new concept present in my life somewhere. Coming to college allowed me to be around a lot more people and to seek out the things that Im learning. Being a freshman, I am similar to everyone in their first year of college in my attempt to try to find myself and make new friends. However, â€Å"finding yourself,† seems like a nearly impossible taskRead MoreOrganizational Behavior and Leadership Quiz1224 Words   |  5 Pagesand receives $100,000 in compensation. Manager B supervises 5 district units with 50 employees and also receives $100,000 in compensation. Manager A is upset by this relationship and is looking for a new job. Which theory explains As motivation to look for a new job? Equity theory A manager challenged an employee to produce an average of 24 assemblies each day for a week. This production goal was higher than the employee had ever achieved during any week. The manager gave the employee a tallyRead MoreOrganizational Behavior and Leadership Quiz Questions1210 Words   |  5 Pagesand receives $100,000 in compensation. Manager B supervises 5 district units with 50 employees and also receives $100,000 in compensation. Manager A is upset by this relationship and is looking for a new job. Which theory explains As motivation to look for a new job? Equity theory A manager challenged an employee to produce an average of 24 assemblies each day for a week. This production goal was higher than the employee had ever achieved during any week. The manager gave the employee a tallyRead MoreArticle Analysis of Lynn Smiths Betwixt and Bewildered: Scholars are Intrigued by the Angst of Emerging Adults1455 Words   |  6 Pagesorganized around creating a limited set of choices and funneling people into those choices. If you were born into a farming family, you were probably going to be a farmer. No education, no choice, no anxiety. 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The Chocolate Affair. By Adam Duran. . Psy 325 Statistics

The Chocolate Affair By: Adam Duran PSY 325 Statistics for the Behavioral Social Sciences Instructor: Jeral Kirwan Introduction The study of human memory stretches back at least 2,000 years to Aristotle’s early attempts to understand memory in his treatise â€Å"On the Soul†. (Masten, 2010) In this, he compared the human mind to a blank slate and theorized that all humans are born free of any knowledge and are merely the sum of their experiences. (Masten, 2010) Unfortunately, as life and our anatomy would have it these experiences tend to fade away as we get older. As these memories are the pillars of life’s lessons learned, feelings of happiness, joy and love it is no doubt that we want to hold on to†¦show more content†¦There will be two groups. Group 1 will consist of 25 males and 25 females. They will be instructed to not eat chocolate before the memory test. Group 2 will consist of the other 25 males and 25 females who will be instructed to eat chocolate two hours before taking the memory test. Every participant will be asked to read a chapter eight of Stati cs for Behavioral and Social Science 2nd edition by David Tanner a two days before to taking the memory test. Data Analysis: In order to analyze the data, the significance level (p-value) was set to .05. This means that there is a 5% chance of finding a difference between the null hypothesis and the alternative hypothesis. Assuming that the null hypothesis is true, a p-value is the probability of the data falling outside of the normal bell curve of the sample data. A p-value less than or equal to the set significance level is considered statistically significant. In addition, to setting the significance level it is important to determine the number of degrees of freedom. This number shows how often the data can be free to vary. To calculate this, add up the number of samples from each group and then subtract two. In this case the degree for freedom is 50+50 - 2 =98 With a set significant level and degrees of freedom, the t-value can then be determined by using the t-table. Results: After the t-test was conducted to compare men and women’s performance on a memory test after eating chocolate, the results

Chaucer s Prologue Of The Miller s Tale Essay - 1229 Words

In Chaucer’s â€Å"Prologue to the Miller’s Tale†, the Miller’s physically disgusting appearance closely matches his grotesque morality of heart. The prologue opens at the closing of the Knight’s tale, as the Host asks the Monk to rival the tale with a noble story of his own. However, the Miller barges in and doesn’t hesitate to belligerently interrupt the conversation by claiming that he has a noble story of his own to share. Despite attempts to silence the Miller, he proceeds to tell his tale, exhibiting a lack of compassion, respect and self-awareness. His inebriation only fuels the fire, as he continues to illustrate recklessness and disrespect by proclaiming, â€Å"I am drunk†¦If I can’t get my words out, put the blame / On Southwark ale,† (Chaucer 28-30). He takes no responsibility for his actions in blaming his hostile state of mind on the alcohol. Following the Knight’s noble tale, the Miller completely shift s the tone by introducing a story about adultery. Not only is the story inappropriate in its nature, but it also directly insults the Reeve, who is a carpenter by trade. â€Å"It is a sin and a great foolishness to injure any man by defamation,† (Chaucer 36-37) yet the Miller â€Å"refused to hold his tongue for any man,† (Chaucer 59) and fails to consider his hurtful words. The speaker of the poem warns the reader that the story is bawdy and offensive, which is a testament to the Miller’s vulgar nature. Ultimately, the â€Å"Prologue to the Miller’s Tale† introduces the Miller as aShow MoreRelatedAn Analysis Of Chaucer s The Canterbury Tales 2650 Words   |  11 PagesAnalysis of Chaucer’s Miller in The Canterbury Tales In the prologue to The Canterbury Tales, Chaucer introduces the Miller as a crude, rude, loud character who cheats his customers. The tale, which the Miller later narrates, is appropriate because the Miller’s tale clearly reflects this individual’s unrefined personality by telling a typical, filthy tavern story. The Canterbury Tales, written by Geoffrey Chaucer, is a story that details thirty pilgrims, including Chaucer, traveling on a religiousRead More The True Face of Lowbrow Humor Essay733 Words   |  3 PagesFollowing Chaucer’s description of the Miller in the General Prologue, The Miller’s Tale reveals a man who is more complex than his appearance initially suggests. The Miller’s Tale is a fabliau that consists of events of â€Å"cuckoldry,† â€Å"foolishness,† and â€Å"secrets† (1720, 1718, and 1719). Given the bawdy humor of his story, the Miller would seem to be crude and superficial. As the tale unfolds, it depicts how the norms of society trap John’s wife, Alison, in her marriage. Despite his fondness for vulgarityRead MoreGeoffrey Chaucer s Impact On Literature1231 Words   |  5 PagesGeoffrey Chaucer’s Impact on Literature: English poet Geoffrey Chaucer is acclaimed to be one of the best and most influential poets in history. 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Three important aspects, his family’s ties to the court, his schooling and working for royalty (XI), and his love for reading and learning (XII) all combined and enabled him to create his greatest work, The Canterbury Tales. Chaucer includes many different characters, pilgrims, all from very unique walks of life. Although there are not as many women included as men, their storiesRead MoreThe Canterbury Tales By Geoffrey Chaucer2648 Words   |  11 PagesThe Canterbury Tales was written by Geoffrey Chaucer in 1392, during the medieval period in Europe. Three important aspects, his family’s ties to the court, his schooling and working for royalty (XI), and his love for reading and learning (XII) all combined and enabled him to create his greatest work, The Canterbury Tales. Chaucer includes many different characters, pilgrims, all from very unique walks of life. 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The Current Situation Between Gaza and Israel free essay sample

There has not been a moment of peace in former Palestine since the United Nations proclaimed the land as the State of the Jewish people in 1948, which changed the name of the land to Israel. In the Gaza strip, just above Egypt, there are constant fire attacks from both Hamas into Israel, and in defense, from the Israeli Defense Force (IDF) into Gaza. Since Hamas took over Gaza in June of 2007, Israel began a blockade preventing food, gas and medical supplies from entering the Gaza strip with the intention of forcing those living in Gaza to stop firing missiles within the Israeli border (Israel Hasbara Committee). With recent events currently occurring in this region; the breakdown of the border between Gaza and Egypt, and the Palestinian â€Å"human chain,† a large number of newspapers victimize the Palestinians. Though many international newspapers seems to hold a biased against Israel and the countries recent decisions in dealing with Gaza, such as such as the Palestine Times and the Economist, several international newspapers such as The Hindu Times of India, The People’s daily of China and The Jerusalem Post go a step further to explain Israel’s actions. When Hamas, a radical Islamist group with the main goal of eliminating the State of Israel, took over the Gaza strip last summer in June 2007, Egypt began a blockade against this Palestinian region. After Hamas leaders captured Israeli corporal Gilad Shalit, Israel followed Egypt and began a blockade upon Gaza, as well (Human Rights Watch). The Israeli blockade denied the Palestinians from purchasing â€Å"food, fuel and medicine† and later in October of 2007 reduced the fuel supply to the Gaza strip (Human Rights Watch). Since the blockade thousands of missiles and attacks from the Gaza territory have landed into large cities in Israel, including the city of Sderot. After being attacked for numerous months, which resulted in 82 wounded Israeli civilians, Israel placed a total blockade on January 17, 2008 (Human Rights Watch). On January 18, Israel closed off all its boarders between Gaza and warned that the boarders would not be opened until rocket bombs, 16 that day, stopped entering into Israel (Mcarthy, Roy). On January 23, Gaza helped Palestinians break part of the wall in Rafah, allowing many Palestinians to enter Egypt where they could purchase necessities. On January 23, Israel eased the blockade upon Gaza, providing them with fuel and electricity. After attempts to seal the boarder on January 25, Palestinians bulldozed the wall down again. Meanwhile, 20,000 Palestinians, 30,000 less than expected, formed a â€Å"Human Chain† along the border between Gaza and Egypt, with encouragement from Hamas. What was supposed to be a peaceful protest, did not go as planned; missiles were still fired into Israel, and young Palestinians threw rocks across the border (al-Mughrabi, Nidal). Rumors of the Palestinians breaking across Israel’s border resulted in the IDF taking causation and standing at the border. First we will analyze the Palestine Times, which seems to only include strong propaganda against Israel. The newspaper is completely biased against Israel and attempts to victimize the Palestinians. Nearly every headline of the newspaper has a subject relating to the current situation between Gaza and Israel. One can feel the strong despise toward Israel, embedded within each article, since every article writes negatively about the State. One article in Particular, â€Å"Gaza Blockade Backlash,† describes Israel as failing to bring upon peace. These articles in the Palestine Times focus mainly on Israel’s reactions but fail to discuss all the bombings, attacks and missiles fired into Israel from Gaza. The article â€Å"Abbas halts peace talks with Israel as violence spreads† posted in the International Herald Tribune of France is biased against Israel. Though the author, Isabel Kershner, describes incidences that have occurred on both sides of the border, her choice of words undermine the bombs that fall into Israel. â€Å"Militants in Gaza responded by firing huge barrages of rockets at Sderot . . . † Here Kershner describes the situation as though Gaza’s bombing in Sderot was a form of defense, failing to mention that bombs in Sderot from Gaza have been landing in Israel on a daily basis for months. She continues about the bombing â€Å". . . killing an Israeli civilian, the first such fatality in months. Though only one Israeli civilian has lost his/her life in past couple of months, Kershner fails to mention that though not as many Israeli civilian lives have been lost, Israeli citizens are still being bombed by the Palestinians and therefore live in constant fear. Another biased newspaper is the Economist, a newspaper from England, which completely victimizes the Palestinians among the current situation. This newspaper has the intention of swaying readers against Israel, especially in the article â€Å"What Comes after Catastrophe? At the top of an article is a picture of a young Palestinian boy next to some lit candles. The article paints the picture that the Palestinians are poor and helpless and though most Palestinians in Gaza are destitute, one may wonder why Hamas, the ruler of Gaza, does not do anything to help its economy. The helpless, innocent Palestinian front continues with a story of a Palestinian man who is â€Å"whimpering in pain† and who is denied entrance into Israel due to the closing of the boarders. The article emphasizes that the man and his sister, who is accompanying him, are forced to pay a costly fee for a taxi to get to the mans â€Å"scheduled chemotherapy appointment in an Israeli hospital† and creates an image for readers to sympathize for them. Though the article does do some explaining as to why Israel closed the borders, out of defense â€Å"for a rain of Palestinian rockets on Israel,† the Economist harshly explains that many lives have not been taken from these attacks. The Economist fails to emphasize the large effect bombings can have on people, weather lives are lost or not. The Economist then seems to glorify Hamas’s leadership, disregarding that it is a terrorist group, by stating that â€Å"it has improved internal security, restored some state services and taken bold initiatives. † Even more shocking is that the Economist blames the lack of peace along the border on Israel claiming that Israel is focusing on a â€Å"new war. How could Israel agree to peace with the Palestinians when hundreds of missiles are being dropped into its territory from Gaza? Though the Economist from England fails to recognize Israel’s strive for peace, an article from The Hindu, a newspaper from India, does not. The article, titled, â€Å"Peace with Palestinians not certain in 2008: Olmert,† explains that though Prime Minister of Israel, Ehud Olmert wants peace, he is skeptical that the Palestinians will seize their attacks on Israel in the near future. The article also quotes Olmert who explains that Israel is ‘absolutely determined to make a giant step forward . . . to conclude once and for all this historic conflict between the Palestinian people and the people of Israel. ’ An article from Al Jazeera, a newspaper from Mecca, Saudi Arabia seems to be unbiased toward Israel, though the article does seem to use the victimizing technique with an image. Like the Economist, at the top of the article is a picture of two crying Palestinian boys both holding candles in their hands. Underneath is a caption explaining that Israel’s reduction in fuel has lead to blackouts. Regardless, the article makes claims about Israel that it’s reduction in oil to Gaza is â€Å"collective punishment† but uses a quote from Israel’s deputy defense minister, Matan Vilnai, to explain the situation, that Israel’s reduction in fuel to Gaza is Israel’s attempts to make Gaza less dependent on Israel. The article emphasizes that the reduction in fuel is a very small amount, less than 1%. The article uses a lot of other quotes from Israel justifying the reasoning behind Israel’s actions, including one quote from Shlomo Dror, a spokesman for Israeli Defense minister Ehud Barak. Barak explains Israel limitation of fuel to Gaza is so Hamas will think twice about using the fuel to produce more bombs to throw in Israeli territories. Both the Times of India and People Daily Online of China explain the situation unbiasedly. On February 25, both newspapers released an article about the Palestinians plan of creating a human chain and the measures Israel took to defend itself. Both articles explain that Israel’s increase in soldiers along the border was simply a form of defense, in protecting Israeli citizens, if the Palestinians in Gaza tried to break down the wall on the border. Both articles include Israel’s kind warning that if anything happens to the Palestinians Hamas is responsible. Finally we analyze an article from Israel, the Jerusalem Post and find that unlike the Palestine Times, this Israeli newspaper is not biased toward itself. Though the newspaper does have an opinions archive in which people can post their own opinions which may be biased, most articles fairly portray the situation. Authors of â€Å"Gaza Human Chain a Few Links Short,† Shelly Paz and Rebecca Anna Stoil, mention a positive thing that Hamas did that no other newspapers included, â€Å"some 2,000 hard-liners marched to a point several kilometers away from the Erez Crossing, but Hamas police blocked the main road leading to Erez and called on the protesters to obey the law. Paz and Stoil explain that after hearing rumors that the Palestinians would form a â€Å"human chain† and possibly cross across the Israeli border, the Israeli Defense Force practiced scenarios for the situation but hoped not to use them. They quoted IDF deputy spokesman Colonel Ze’ev Sharoni who spoke on behalf of the IDF, We are prepared for any scenario, but we hope it wont develop into anything beyond a simple demonstration. From all the sources I have read from research, I feel that the articles that are written with a biased against Israel, fail to justly explain the whole truth. These newspapers such as the Palestine Times and the Economist fail to provide the complete truth to their readers, creating propaganda. These articles fail to explain that the missiles being fired into Israel threaten the security of the Israeli people. Until the missiles stop entering Israel from Gaza, Israel will no longer have to defend itself from Gaza and the blockade will be taken away. With Gaza firing missiles into Israel on a daily basis peace will just be prolonged. Some countries and organizations view the blockade on Gaza as a humanitarian issue, but non have analyzed the real question; why should Israel support a region that has rulers who are terrorists fighting against it’s existence? In my opinion, it is not Israel’s responsibility to provide for the Palestinians, the responsibility should be solely upon Hamas, Gaza’s ruler. I agree with the Israeli General Council, Jacob Dayan, who spoke at the UCI campus on Thursday Feburary 28. Dayan mentioned that Israel still provided enough fuel to Gaza for hospitals and schools to have proper electricity, but Hamas chose to use the limited fuel to produce more bombs to launch into Israel. From this assignment I have learned that newspapers from China, India and Israel are unbiased towards this situation and I will look to these newspapers to receive information on the current situation among Israel and Gaza. As long as the Palestinians in Gaza continue firing bombs into Israeli territory, there will not be peace between Gaza and Israel.

Business Model Enabling Value Creation

Question: Discuss about the Business Model Enabling Value Creation. Answer: Introduction Globalization and competition in global business has led to business adopting various strategies and developing a business model for them. The scope of business model allows structure for businesses as well as entrepreneurs to develop a framework for handling tasks(Zott C. A., 2011). There are vast number of research and study conducted in the area of business model that can deliver a business values on the basis of structure and governance. Business model for businesses enables development of a structure which can be applied on managers and leaders which they can implement in order to deliver greater values to customers as well. An interconnected framework of structures and governance allows competing within the industry as well. It incorporates conceptualization for the future sustainability of businesses. A business model allows devoted resources of the organization to meet the strategic goals and objectives. Thus, the strategic goals acts as a key driving force behind formation o f the business model and in defining its structure. Designing for a business model integrates operations, sourcing, strategies, structures for utilization of commercial opportunities allowing for extraordinary growth for firms. A business model allows creating framework which further incorporates a firms capturing of economic, social as well as cultural values for its business. A business model helps solve dynamic and static problems for businesses and to undertake innovation as a key system. Thus, the scope of this current essay evaluates the scope of business model, ways that it can solve static and dynamic challenges in business and the way it can perform as a system itself. For the purpose of evaluation Kodamas (2009), Zott and Amits (2010) work has been taken tinto account. Analysis According to Schloderer Mezias, (2016), there are many arguments of many scholars regarding the business model concept, basically business model helps an organisation to build their business structure successfully. There are two kinds of elements of a business model, such as business system or the profit model. These two elements can be helpful to make the proper business model. However, the business system builds the business or organisation structure and the profit model takes care of the profitability of the business as well. The profit model also helps organisation to make competitive strategies to compete with the rivals companies. So that business model always has the focus to build the business or firm structure in a proper way (Zanella et al. 2016). Conceptualized business models have the involvement in understanding the proper business models. As business models help organizations to enhance the market value of the company with competitive advantage, hence this conceptualized model helps organizations to make the concepts understand with the help of composition concepts Gassmann et al. 2016). As per early discussion, there are two elements of the business model so that one element can be understood as the profit model or system so that the profit model helps the business model to understand and calculate the each and every terms of the business. The scope of this current article, it can be seen that there is a difference between business model and the business system. And the business system is more focused on the real-time business process and structure, and this system plays twins roles in the business process at first it helps the organisation to calculate the strategies and diagrams mathematically. However the business model is the actual business system, therefore it can be said that the business system is a part of business model. According to Christensen, Bartman Van Bever, (2016), on the other hand, the business system helps the organisation to understand their partner in a proper way, as this system works on the understanding the outcome and procurement sources of a particular organisation. In this way the business systems helps the company to understand their actual partner who can be helpful to understand the partners who help the business to make their outcomes in a good manner. As sighted by the scholar Sauer et al. (2016), basically this system helps the company to understand their internally and externally outsources, therefore in this way they can make new innovative products after gathering the information about their outcomes and competitive advantage. On the other hand, this system also helps to keep control over the activities of trading partners so that in this process they can make a strategy wiry their partners to make innovative products. Figure 1: Business Model Framework Source: (Alexander, 2010) In this framework it can be clearly seen that the business model works in the organisation in many ways to develop the performance of that particular company. As per early discussion it works as a system as well so that the framework is based on that early discussion in the essay. In this essay it has been focused on the Zott and Amit's (2010), article, and where is a description about the business model in a proper way. This article focused on the business model innovation, basically business model innovation helps organizations to develop or choose new technologies in their business process. According to Massa, Tucci Afuah, (2016), along with this the BIM also provides new ideas to the company that can attract people towards the company. This article has the intention to develop the proper idea about BIM and business model as well. The authors have the argument on the exact capabilities of the business model. BIM increase the innovative designs and developing new products or serv ices(Anderson, 2016). Apart from this business model also develops the relationship of the organisation with their customers. As stated by Bitsch et al. (2017), the model increases the profitability of the organisation as well. The reason behind choosing this article is to understand the efficiency of the BIM and business model. In the below part there has given the framework of BIM that is related to this article. On the other hand this essay also based on the information about Itami and Nishino (2010) article as well. Figure 2: BIM Framework Source: (Zott C. a., 2008) In the first article Kodama (2009), there is a description about the creativity of the organisation and this creativity can be possible with the help of a business model. On the other hand, Zott and Amit (2010), said that the business model this the main part of a business process which works on the various path of a business. Itami and Nishino (2010), have said in the article this model increase the productivity and profitability of an organisation. There are the three arguments of three articles that can be seen to be analyzed. As there has been given three articles in the question but among those three articles I have found Zott and Amit's (2010), and Itami and Nishino (2010) articles helpful to understand the proper business model. As in those articles, there is a brief description of business innovation model, thus it helps me to understand the innovation process of a business model (DEspallier et al. 2017). As per this article, the business model is very efficient and without a proper business model, it is impossible for an organisation to increase their profit and adopt innovative products or services in their process. Recommendation and Conclusion After analyzing this essay it can be concluded that business model is the thing which provides a positive impact on the several parts of the organisation. In order to analyse proper business model, it can be seen that this model has many parts or ways such as BIM, profit model and so on. Thus to develop the structure of a company and to increase the profitability or on the other hand to make new partners of the company business model is always helpful. The partners of an organisation always find new opportunities for the company, so that the partners always can be helpful in a positive way for a company. Apart from this in this essay there has been chosen Zott and Amit's (2010), article to elaborate this model properly, there has been also given frameworks of this model as well. Organizations in order to expand and create more future scope for its businesses has to incorporate the concept of business models which allows them to establish competitive advantages easily. Though there ar e no stringent process that can help to form business model yet the structure and governance of an organization can guide for the same for creating business sustainability. Reference Lists Alexander, O. a. (2010). Business model generation. . Business Model Canvas, explanation and concept of the Business Model canvas, 89-107. Anderson, P. (2016). Nicolai J. Foss and Tina Saebi, eds.: Business Model Innovation: The Organizational Dimension.Administrative Science Quarterly,61(2), NP17-NP19. Bitsch, J., Brochstedt, S., Holm, A. H., Knudsen, A. (2017). The role of stakeholders in relation to the business model in the taxi industry.Proceedings of Pragmatic Constructivism,5(1), 3-17. Christensen, C. M., Bartman, T., Van Bever, D. (2016). The hard truth about business model innovation.MIT Sloan Management Review,58(1), 31. DEspallier, B., Goedecke, J., Hudon, M., Mersland, R. (2017). From NGOs to banks: Does institutional transformation alter the business model of microfinance institutions?.World Development,89, 19-33. Gassmann, O., Frankenberger, K., Sauer, R. (2016). Conclusion: Opening up a New Debate on BMI. InExploring the Field of Business Model Innovation(pp. 107-111). Springer International Publishing. Gaus, O., Raith, M. G. (2016). Commercial transferA business model innovation for the entrepreneurial university.Industry and Higher Education,30(3), 183-201. Massa, L., Tucci, C., Afuah, A. (2016). A critical assessment of business model research.Academy of Management Annals, annals-2014. Rayna, T., Striukova, L. (2016). From rapid prototyping to home fabrication: How 3D printing is changing business model innovation.Technological Forecasting and Social Change,102, 214-224. Sauer, R., Frankenberger, K., Lingens, B., Gassmann, O. (2016). Spin-offs as Core Vehicles for Business Model Innovation: An Attention-Based View. Schloderer, F., Mezias, S. (2016). Knowing Pains: Identity Based Market Control and the Creation of the Hollywood Studio Business Model. InAcademy of Management Proceedings(Vol. 2016, No. 1, p. 10713). Academy of Management. Zanella, P., Verona, G., Cillo, P., Priem, R. L. (2016). The Microfoundations of Customer Involvement in Business Model Ideation and Development. InAcademy of Management Proceedings(Vol. 2016, No. 1, p. 14130). Academy of Management. Zott, C. a. (2008). The fit between product market strategy and business model: implications for firm performance. Strategic management journal, 1-26. Zott, C. A. (2011). The business model: recent developments and future research. . Journal of management, 37(4), 1019-1042.

NIVEA and its marketing strategy

Consumer driven marketing strategy focuses on the needs of the customers. It can be advantageous to businesses by offering an edge over competition (Anderson, et al., 2004). As such, companies utilizing this strategy may focus their marketing efforts only on consumers who directly benefit from the product. Beiersdorf, the company that manufactures and sells NIVEA, utilized this strategy of marketing. Several elements of consumer driven marketing can be identified from the NIVEA case.Advertising We will write a custom essay sample on NIVEA and its marketing strategy specifically for you for only $16.05 $11/page Learn More Targeting a specific segment of the market is the first element. After conducting a market research, the company realized a gap in the market. Young girls between the age of 13 and 19 were in need of beauty products which would maintain their normal skin. They were not interested in using medicated products. In order to meet this need th e company came up the NIVEA VISAGE. This product line is only aimed at young women between the age of 13 and 19. Another element of consumer driven marketing evident in the NIVEA case is the focus on meeting the needs of customers (Clow Baack, 2007). As such, the company responded to the market gap by launching a range of products which target to satisfy the needs customers. With the launch of NIVEA VISAGE young, the company not only optimized its position in the market, but also created a solution to the skin problems experienced by young girls. The company got the right balance of market mix elements. It defined a gap within the market and came up with a product that fills it. Using an effective balance of place, promotion, price, and product, NIVEA VISAGE young made successful launch into the market. Marketing management orientation focuses on the techniques of developing, producing, and marketing goods to consumers (Hooley, et al., 2008). The orientations are used to support ca mpaigns for marketing. NIVEA assumed a marketing orientation that focuses on the production and marketing of the new product. With regards to market orientation, the company created a gap in the market and created a product that would fill this gap more efficiently than what its rivals offered. Another approach that the company could have used is the product oriented approach where the company could have first created a product that is perceived to be good and introduce it to the market without first developing a need within the market (Hooley, et al., 2008). The main difference between the two approaches lies on market research. Product orientation uses innovation in the production of a good and service. It is efficient for industries that rely on high product features to satisfy consumer demand. A market mix involves the four ‘p’, product, price, place, and promotion. With regards to product, the first step for an effective mix is to develop an understanding of the ma rket. The company relies on information from comprehensive market research to develop a product that specifically targets a segment of the market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The information retrieved from the market research study is used to develop a product that suits the needs of consumers. The company conducts market research with direct involvement of consumers. For instance, it can use a focus group to engage with consumers, listen to them, gather data, and conduct testing for products before launching the products into the market. From the market research, the company was able to establish that young female consumers needed a beauty product that maintains their normal skin and not a medicated product. From this information, the company developed the NIVEA VISAGE young to meet their needs. Product offered by rival companies were also medicated and aimed at solving the teenage skin problem. This information gave the company an advantage over its rivals in the development of NIVEA VISAGE young. With regards to pricing, the company used a strategy that offered consumers a value for their money (Clow Baack, 2007). It realized that the product could only be bought by teenage girls or by mothers buying for their teenage daughters. The pricing was made to reflect product range, packaging, and formulation. Place may refer to the point of sale (Clow Baack, 2007). The concern is the distribution strategy that will ensure the product reaches the point of sale at the right time. The company has used a wide range of distribution channels to ensure that NIVEA VISAGE reaches all the places where it is supposed to be sold. This includes the use of major retail outlets and high street shops. The company knows, that the teenagers love to shopping in malls and high street shops. As a result, NIVEA VISAGE is shelved in all crowd pulling shopping malls and hig h street shops. Promotion entails the communication aspect of the product (Clow Baack, 2007). Customers need to be aware of the availability of the product in addition to being persuaded to buy the product. There is a wide range strategies used to promote a product. This includes the use of events such as product launch, direct mails, public relation, branding, and sales promotion. During the product launch, the company invited celebrity artistes with a huge teenage following. Associating the product with celebrity artiste is strategic in luring teenagers to buy the product.Advertising We will write a custom essay sample on NIVEA and its marketing strategy specifically for you for only $16.05 $11/page Learn More The NIVEA brand has a wide range of products that target various demographics of the market. For men, the product has a wide range of products to meet number of consumer needs for both boys and men. They include hand and body lotion, roll-on de odorant, spray deodorant, shaving foam, and lip care product. These are the NIVEA product that I have used as a man. I have personally experienced benefits from use of these products. The value compares the cost of purchase. The deodorants for instance have had a lot of benefits to me. In addition to the obvious benefit of hygiene, the products help to keep someone fresh for a prolonged period of time. This is beneficial because it reduces the need to constantly spray oneself after a few hours. At the same time, the sprays can last for a pretty long time and thus helping to save money. It is important for consumers to get a value for their money when they purchase any particular product or service. If purchase of a particular product helps to save money that could have been spent elsewhere, the product gives consumers a value for their money. For instance, if a lady was to spent money on several medicated products to address skin problems and she buys a single NIVEA skin product tha t solves this problem, the NIVEA product gives her a value for her money. A customer need is a basic requirement. Companies making products that fall under customer need do not have to push to sell the products (Anderson, et al., 2004). The only need for pushing may be resulting from the competitive nature of the market environment. Customer wants are drawn from customer needs. For instance, if students need to wear shoes, the shoes may require polishing. The polishing aspect is the want, and it is generated from the need to wear shoes. Customer demands are the things he or she desires. For instance, the need to live a luxurious life may be classified as a demand (Hooley, et al., 2008). References Anderson, E, Fornell, C Mazvancheryl, S 2004, ‘Customer Satisfaction and shareholder value’, Journal of Marketing, vol 2 no 1, pp. 172-185. Clow, K Baack, D 2007, Integrated Advertising, Promotion, and Marketing Communications, Pearson Education, Boston.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hooley, G, Peircy, N Nikolaud, B 2008, Marketing strategy and competitive positioning, Pearson Prentice Hall, United Kingdom. This essay on NIVEA and its marketing strategy was written and submitted by user Gibson A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.